This mantra resonated with consumers by linking the Nike brand with success and making them feel like they could be successful too. Another integral part of the Nike brand is the “Just Do It” campaign, which was unveiled in 1988. Its appeal grew on him, and the rest of the world, and as a reward, the company gave the designer stock in the iconic company. She was originally paid only $35 for the logo, which Knight didn’t even like at first. The logo was designed by a student at Portland State University, who had met Nike co-founder Phil Knight by chance. And while the “Swoosh” logo is now arguably one of the most iconic brand symbols in the world, it had a very humble beginning. Nike has not only revolutionized the realm of footwear, but also the realm of advertising and branding as well. From Nike running shoes to Nike slides, find all the hottest styles right here at Famous Footwear.

Now, signature styles like the Nike Air Max, Nike Court Vision, Nike Court Legacy Lift and more bring the latest in innovation at affordable prices to athletes of all levels. Check out the new Nike Waffle Debut Retro sneak for a fresh take on the OG we all know and love. Nike sneakers have evolved quite a bit from the original Nike Waffle Trainer, patented in 1974, and inspired by company co-founder Bill Bowerman’s wife’s waffle iron. Nike took its name from the Greek goddess of victory, and the name has become a self-fulfilling prophecy for the brand, now the number-one athletic footwear brand in the world. Known worldwide for top-notch quality, performance and style, and marked by the unmistakable swoosh, Nike shoes make every step count.

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